IN 2021 I SET OUT TO RAISE THE BAR TO ESTABLISH A STANDARD FOR WHAT EMS APPAREL SHOULD BE. COMMUNITY DRIVEN AND FEEDBACK ORIENTED; I QUICKLY FLOODED THE SCENE. 2025 PUT ME ON THE MAP WITH OVER 10,000 PRODUCTS SOLD IN JUST 6 MONTHS TIME WITH THE LAUNCH OF THE VIRAL PRINCESS PATCH AND STOP KILLING US SHIRT. THIS LEAD TO PRODUCING MORE PRODUCTS FOR A COMPLETE LINEUP OF APPAREL, PATCHES, HATS, STICKERS, SLIDES AND EVEN MUSIC! IN 2026 I TOOK ON THE DESIRE TO PROVIDE FOR EVERYONE IN THE FRONTLINE TO INCLUDE EMS, FD, PD, DOW AND NURSING! THE PRODUCTS THAT ARE ABOUT TO LAUNCH AND THAT ARE IN CURRENT DEVELOPMENT ARE GONNA BE INSANE. WELCOME TO FIVE ZERO FOUR. A HOME BUILT FOR THE BRAVE AND WORN BY THE BADDEST MF'S ON THE PLANET. EXPLORE THE SHOP WHETHER YOU ARE A QUITE PROFESSIONAL OR LOOKING FOR SOMETHING TO AMPLIFY YOUR VOICE. THIS COMPANY IS SOLEY OPERATED BY A WORKING 911 PARAMEDIC AND VETERAN 19D SCOUT.